List of products by brand GIOCHERIA SPA

The largest national chain of specialized toy stores.

Giocheria was born in 1988 from an idea of Enrico Preziosi, President of the Giochi Preziosi Spa Group, as an identifying brand of the chain of franchised stores specialized in the sale of toys.

Over the years it has increased the number of stores reaching up to 360 affiliates distributed throughout the Italian territory and becoming the most important chain at national level.

Since 2018 Giocheria has become a joint stock company with majority share capital owned by Giochi Preziosi Spa

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